Personnel and job roles (U24: P3)

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

 Job roles in the advertising industry:
  • Account director/manager
  • Marketing director/manager 
  • Traffic manager/production manager
  • Brand strategist
  • Digital strategist 
  • Media planner/buyer
  • Creative director
  • Art director
  • Graphic designer/graphic artist
  • Illustrator/digital illustrator 
  • Image retoucher/image manipulator
  • UX+UI designer
  • Web developer
  • Web designer
  • Application developer
  • Social media manager
  • Content producer
  • Copywriter 
Creative Director
The creative director leads a creative team, consisting of art directors, designers, copywriters as well as sales teams and marketers to create the concept for the product or service. Responsibilities include formulating development strategies for the design solution or campaign, and overseeing the creative process and giving guidance to the creative people in their team.

Skills required: Communication, leadership, decisive, strategy, marketing awareness, interest in social and cultural trends, understanding of photography, typography, printing techniques and creative.

Graphic Designer/Graphic Artist
Graphic designers create the visual concepts based on the art directors design direction. They find the most effective solutions to getting messages across in print and electronic media through the use of colour, type, imagery and format. Graphic designers develop the overall layout and production design for for various applications such as for advertisements, brochures, magazines, corporate reports, digital graphics and front-end web design. 

Skills required: Visual ideation, creative problem solving, typography, software, layout, print design and time management. 

http://www.shokopress.com/the-different-job-roles-in-a-design-advertising-or-marketing-agency/

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