MARNI UNIT 20 AND 24

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry Job roles in the advertising industry: Account director/manager Marketing director/manager  Traffic manager/production manager Brand strategist Digital strategist  Media planner/buyer Creative director Art director Graphic designer/graphic artist Illustrator/digital illustrator  Image retoucher/image manipulator UX+UI designer Web developer Web designer Application developer Social media manager Content producer Copywriter  Creative Director The creative director leads a creative team, consisting of art directors, designers, copywriters as well as sales teams and marketers to create the concept for the product or service. Responsibilities include formulating development strategies for the design solution or campaign, and overseeing the creative process and giving guidance to the creative people...

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries  Sky Sports sourced by google and the SkySports website itself Concept/Brand: Sky Sports is a group of British subscription television sports channels operated by the satellite pay-tv company Sky, a division of Comcast. Sky Sports is the dominant subscription television sport brand in the United Kingdom and Ireland.  Sky Sports charges £23 a month for an 18 month contract. Alternatively, if you just watch F1, the package costs £10 a month for a 12 month contract. The subscription allows 6 devices including 2 devices at one time (3 if you have NOW TV boost) as well as the mobile app allowing 1 device at a time.  Content: On the basic or premium package Sky Sports includes multiple sports content such as 'The Main Event', Football, Cricket, Golf, F1, Action and Arena. The main event can include Boxing events or oth...

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Convergence  Convergence definition: The merging of mass communication outlets - print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. It's essentially one media product able to perform the tasks of any media products. i.e. Smartphone (it edits, take photos, uploads) Convergence in Pre-Production  Convergence in Production Convergence in Post-Production How the advertising industry has utilised developments in technologies: Overtime, due to major technological advances in the industry, companies are able to advertise their campaigns successfully. One example of this being put into practice is through the use of QR codes. With QR codes, consumers can access exclusive media and content both on digital and print advertising. Audiences can now gain instant access th...

Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products  Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Media Campaigns  1.  Nike - Dream Crazier Aims and Objectives: The aims and objectives are to encourage and inspire young women to fulfil their dreams in sport, diminishing any of the stereotypes set by others in the Sports industry. The advert aims to showcase female athletes who are working to 'break barriers'. The advert itself, in association to Nike, attempts to convince women that they will feel stronger physically and mentally in Nike sports-gear.  Target Audience: The advertisement primarily targets young women ages 15-17, set for the 'new generation of athletes'. Therefore, aims to interest women who have a vast interest in sports and would describe themselves as 'athletic'. I...