MARNI UNIT 20 AND 24

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry Job roles in the advertising industry: Account director/manager Marketing director/manager  Traffic manager/production manager Brand strategist Digital strategist  Media planner/buyer Creative director Art director Graphic designer/graphic artist Illustrator/digital illustrator  Image retoucher/image manipulator UX+UI designer Web developer Web designer Application developer Social media manager Content producer Copywriter  Creative Director The creative director leads a creative team, consisting of art directors, designers, copywriters as well as sales teams and marketers to create the concept for the product or service. Responsibilities include formulating development strategies for the design solution or campaign, and overseeing the creative process and giving guidance to the creative people...