Research Portfolio (U20: P1, M1, U24: P1)
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Media Campaigns 1. Nike - Dream Crazier Aims and Objectives: The aims and objectives are to encourage and inspire young women to fulfil their dreams in sport, diminishing any of the stereotypes set by others in the Sports industry. The advert aims to showcase female athletes who are working to 'break barriers'. The advert itself, in association to Nike, attempts to convince women that they will feel stronger physically and mentally in Nike sports-gear. Target Audience: The advertisement primarily targets young women ages 15-17, set for the 'new generation of athletes'. Therefore, aims to interest women who have a vast interest in sports and would describe themselves as 'athletic'. I...