MARNI UNIT 20 AND 24

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries  Sky Sports sourced by google and the SkySports website itself Concept/Brand: Sky Sports is a group of British subscription television sports channels operated by the satellite pay-tv company Sky, a division of Comcast. Sky Sports is the dominant subscription television sport brand in the United Kingdom and Ireland.  Sky Sports charges £23 a month for an 18 month contract. Alternatively, if you just watch F1, the package costs £10 a month for a 12 month contract. The subscription allows 6 devices including 2 devices at one time (3 if you have NOW TV boost) as well as the mobile app allowing 1 device at a time.  Content: On the basic or premium package Sky Sports includes multiple sports content such as 'The Main Event', Football, Cricket, Golf, F1, Action and Arena. The main event can include Boxing events or oth...

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Convergence  Convergence definition: The merging of mass communication outlets - print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. It's essentially one media product able to perform the tasks of any media products. i.e. Smartphone (it edits, take photos, uploads) Convergence in Pre-Production  Convergence in Production Convergence in Post-Production How the advertising industry has utilised developments in technologies: Overtime, due to major technological advances in the industry, companies are able to advertise their campaigns successfully. One example of this being put into practice is through the use of QR codes. With QR codes, consumers can access exclusive media and content both on digital and print advertising. Audiences can now gain instant access th...